For the first time, leading podcast publishers including WBUR and NPR have joined forces to introduce new audiences to podcasts. All this month, the hosts of hundreds of shows including Modern Love, On Point, Stuff You Should Know, Planet Money, Missing Richard Simmons, and Crimetown, will encourage listeners to introduce a friend, relative or coworker to a new podcast, and, show them how to listen if they don’t know how. Listeners will be asked to share stories of why they listen and their favorite podcasts using the hashtag #trypod.
According to Edison Research, one in five Americans listened to podcasts every month as of early 2016 – a number that has grown by double-digits for five years. Even though podcasts are growing quickly and are available in more places than ever before, some people still don’t know how to listen or where to start. Informally led by NPR, industry leaders including ESPN, Pineapple Street Media, Midroll, WNYC Studios and WBUR are working together to show new audiences how easy it is to listen.
“People come to podcasts for information and analysis to make sense of the world around them, to be entertained by excellent storytelling, to laugh and experience wonder,” said Israel Smith, NPR’s Sr. Director of Promotion.
Research conducted by comScore and Wondery suggests that listeners turn to podcasts when they’re feeling curious and then as a result of listening they feel more connected, intelligent and energized! So, give it a try. #trypod